HomeCollege NewsDecember 9, 2013

December 9, 2013

McGraw-Hill is releasing a new corporate biography authored by Brad Edmonson DS’76 and published by Berrett-Keohler. The book is called Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s. Through interviews and research, Brad chronicles the ambitious goals of the company’s founders, tracking the rise and fall and rise again of one of the most well-known companies leading the drive for corporate and social responsibility in the marketplace. Check it out on Good Reads or Amazon. And, if you’re ever in Ithaca, maybe Brad will autograph your copy!